Spotted on London Underground: Mooncup

Mooncup Ltd

Picture this: you’re standing on a platform, waiting for your train, and you spot a poster and start reading — it’s a break-up letter from a vagina to a tampon. Yes, you read that right. “Dear tampon, there is no easy way to tell you this… it is over. I am breaking up with you.” 

Say hello to our brand-new campaign on the iconic London Underground! That’s right, we’re spreading the Mooncup love through the tunnels and stations where millions hustle and bustle every day.

This campaign has been inspired by your stories — yes, YOUR amazing testimonials — and we think they deserve the biggest stage we could find. 

You’ve shared so many incredible experiences with us, it’s about time the whole city hears about them. Our vibrant posters, splashed across the London Underground, feature real words from real users like you. It’s all about celebrating our fantastic community and the life-changing magic of Mooncup!

Here’s the stories behind the posters…

Fran tackled her ultra marathon on her period wearing her Mooncup® Beginner the whole way around.

 

Eva wore her Mooncup® under her white wedding dress. She later told us “it was the second heaviest day and I danced until the morning. And yes still the best terms with my cup!”

 

You know the feeling Aimee’s talking about. No longer a problem with our breathable organic cotton.

 

Libby broke up with her tampons and wrote the most amazing break up letter. She’s now in a beautiful relationship with her Mooncup®!

 

According to Ashley, her Mooncup® Beginner is so good she forgets she’s on her period.

 

After trying our organic cotton tampons, Grace is no longer dealing with that itchy feeling caused by mainstream period care.

 

Lucy, our Chief of Periods said: “So many Mooncuppers have got in touch with us over the years and shared their amazing stories, each one highlighting the incredible journey and empowerment that Mooncup® offers.”

“We’ve even had some creative feedback, one customer sent us a break-up letter from her vagina to a tampon! When we read the words “Dear tampon, there is no easy way to tell you this… it is over. I am breaking up with you” we knew we had stumbled on something good. We loved the idea of someone waiting for their train and reading something so bold and so memorable.”

 

 

Keep an eye on our TikTok for further updates on our new campaign!