Mooncup available at ASOS. This season I’ll be wearing… a Mooncup® menstrual cup.

This Autumn, as you’re trawling online for the cosiest of trench coats, jumpers and scarfs, you’ll find something a little different to wear for the season ahead… and many more for that matter.

We’re very excited to announce that the Mooncup® menstrual cup is well and truly landing into the fashion world as it hits the screens of international online retailer ASOS this month.

Our collaboration with ASOS really does show that times are changing. In 2018 ‘period’ is no longer a dirty word. In fact, you could go as far to say that periods are having their moment. The fashion-conscious consumer is becoming more earth-conscious and with ASOS’s selection of Mooncup it seems that ‘ethical’ really is, ‘the new black’.

A new conversation 

As our die-hard fans know, we’ve been chipping away at the shame associated with periods ever since we were founded back in 2002. And today, in 2018, the same year that marked the centenary of the Suffragette movement, there’s thankfully been a lot more discussion around gender equality and a new openness to talking about menstruation in mainstream media.

This new conversation is also helping to shine a spotlight on the devastating effects of single-use plastics, including the realisation for many of the waste created by disposable menstrual products. With each one of us using an average of 11,000 throwaway period products in a lifetime, the Mooncup® offers one way to dramatically reduce your environmental impact.

The revolutionary choice for a new generation

If you haven’t made the switch yet, bag yourself a period product that will never go out of fashion! You can learn more about the many benefits of the Mooncup on our Why Mooncup page, or check out the testimonials from our current users.